Another Record Breaking Sale
- Staff Writer
- Dec 11, 2024
- 2 min read
RECORD BREAKING SALE | 191 Drakewood Pl
Record Breaking Sale
Sold for $1,785,000 | $687 per sqft
191 DRAKEWOOD PL, NOVATO

The Sellers' Vision
Our sellers set out with the goal of selling their one-of-a-kind, beautifully remodeled home, which they had designed with their own distinctive style in mind. Understanding they were setting a new benchmark for the neighborhood, they were determined to achieve top dollar while completing the sale quickly. Through strategic pricing, exceptional marketing, and highlighting the home’s unparalleled features, we were able to help them achieve their vision and surpass expectations.
The Remarkable Results
High Visibility & Maximum Exposure
Through a combination of carefully timed open houses and private showings, we welcomed over 100 potential buyers and agents into the home. This success highlights the power of a well-executed marketing strategy, beginning with premium photography and staging to make a lasting impression.
Breaking Records
This sale sets a benchmark in the neighborhood at $1,785,000 and price per square foot of around $687, exceeding comparable home sales of all time in the area. These results are reflective the property's high-end remodel and unique features, and a marketing plan that was tailored to the needs of the seller and their unique property.
How We Did It
Professional photography and videography, including twilight and aerial shots, to showcase the home’s best features. Produced high quality print and digital marketing collateral.
Marketed the property through our extensive network, including email campaigns, partner websites, and social media ads targeting active buyers.
Professionally produced a 30-second YouTube ad, reaching 1,000+ targeted potential buyers.
Strategically scheduled multiple Broker's Tour, Twilight Tour, and Open Houses to maximize exposure and accessibility to top agents and potential buyers.
Engaged in reverse prospecting to connect directly with top agents representing buyers whose criteria matched the home.
How We Can Help You
Thinking about selling or curious about the housing market? Let’s talk! As top-rated real estate advisors and local experts, we stay ahead of market trends and provide personalized guidance. We’ll help you navigate the selling process with confidence and achieve your real estate goals!
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